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001.895/K91-862679
Kumar, S.
New product development [Electronic resource] : an empirical study of the effects of innovation strategy, organization learning, and market conditions / S. Kumar, P. Phrommathed. - Electronic text data. - Boston, Ma : Springer Science + Business Media Inc., 2005. - ISBN 978-0-387-23273-7 : Б. ц.
Рубрики: Маркетинг
См. : Текст издания
Доп.точки доступа:
Phrommathed, P.; SpringerLink (Online service)
Свободных экз. нет
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